Cruel Summer: Release Dates and Radio Promotion
Release Formats and Dates
Taylor Swift's "Cruel Summer" has seen multiple release dates and formats since its initial debut in 2019. Here's a breakdown of its distribution:
- June 13, 2023: Contemporary hit radio release in the United States
- June 26, 2023: Hot adult contemporary radio release
Chart Performance and resurgence
Upon its initial release in 2019, "Cruel Summer" peaked at number 29 on the Billboard Hot 100. However, the song experienced a resurgence in popularity four years later, climbing to number 18 on the chart during the tracking week ending October 28, 2023.
Radio Promotion
According to Billboard, Republic Records will officially promote "Cruel Summer" to pop radio stations starting on June 20, 2023. This move comes four years after the song's initial release and underscores its renewed popularity.
Continuing Airplay
While Republic Records focuses on promoting "Cruel Summer" to pop stations, it will continue to support Taylor Swift's most recent single, "Midnight Rain." This indicates that both songs are expected to receive significant airplay in the coming months.
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